Specialty food and beverage importer for LA grocers and restaurants.
VR Imports brings specialty food and beverage products into Los Angeles. They sell to grocers, restaurants, and resellers who need to order on their schedule, see accurate stock, and get a clean invoice without phone tag.
The platform we built is the storefront and the back office, fused. Partners log in, browse the live catalog, see prices that reflect their account tier, and place orders in a few clicks. The system emails a branded invoice the moment the order lands, and the partner can watch the status update through fulfilment in real time from the same dashboard they ordered from.
Inside, the team manages inventory, partners, and pricing in one place. When a SKU runs out, it pulls from the public catalog automatically. When a partner upgrades to wholesale, their pricing updates everywhere at once. No spreadsheets, no double entry, no stale listings.
Restaurant buyers and grocery owners shop the import catalog the way they shop anywhere else — by category, by region, by what’s in stock today.
Pricing reveals itself based on partner status — retail, restaurant, wholesale, reseller. No back-and-forth emails about rate sheets.
Add to cart, place order, done. The platform handles inventory holds, fulfilment routing, and confirmation in one flow.
Every order generates and emails a clean, branded invoice the moment it’s placed. Accounting integrations send copies to QuickBooks.
Partners track each order from confirmed → packed → shipped → delivered in real time — no more phone calls asking where the pallet is.
Out-of-stock items disappear from the catalog instantly. Sold items archive. The public listing is always accurate, never stale.
We hired them for software and got an operations upgrade. Partners stopped calling for pricing — they just log in and order. That alone freed up half a person on our team.
