Social Media Marketing for Restaurants | Berkelium
Vol. 26 — Service · 04 · Social Media & Content

Posts that fill
↳ tables.

Done-for-you Instagram, TikTok, and Facebook for restaurants, cafés, and small businesses. We shoot, write, schedule, and grow — using the same photography studio that makes your menu look like a magazine. One team, one voice, every channel.

9:41
Instagram
B
@bohemianhouse
Glendale, CA
french toast season is back ☕New post
2,842 likes
@bohemianhouse french toast season is back ☕
N
@nickossandwiches
Glendale, CA
the original. still the best.
1,924 likes
@nickossandwiches the original. still the best.
B
@bohemianhouse
Los Angeles, CA
pesto panini, pulled cheese, perfect.
3,210 likes
@bohemianhouse pesto panini, pulled cheese, perfect.
B
@bohemianhouse
Glendale, CA
brunch is back this saturday.
2,104 likes
@bohemianhouse brunch is back this saturday.
N
@nickossandwiches
Glendale, CA
The Press — pressed, stacked, sauced.
1,456 likes
@nickossandwiches The Press — pressed, stacked, sauced.
+ 0k followers
♥ 0 this wk
Reach ↑ 0k
2.4M+
Total impressions
12k
Avg follower growth
4.6x
Engagement vs. industry
40+
Active accounts
§ 02 — Where we post

Four channels, one voice.

Channel 01 · 5×/wk

Grid, Reels, Stories.

A planned grid that looks intentional. Reels shot on the same studio days as your menu photography. Stories that mix behind-the-scenes, polls, and link-stickers to drive bookings.

  • Monthly content calendar✓
  • 20 grid posts✓
  • 8 Reels✓
  • Daily stories✓
  • Highlights design✓
@bohemianhouseofcoffee · grid
§ 03 — Follower growth

Real accounts. Real curves.

Followers · 6-month window · IG primary
01@bohemianhouse
+338%
0from 0
02@nickossandwiches
+682%
0from 0
Average lift across active retainers · last 12 months↳ no follow-for-follow, no bots, no boosted vanity
§ 04 — What we ship

A weekly content engine.

↳ no stock photos · no canva templates · no chatgpt captions
+Reels+Carousels+Stories+TikToks+GBP posts+Photo grids+UGC repost+Behind-the-scenes+Menu drops+Owner Q&A+Reels+Carousels+Stories+TikToks+GBP posts+Photo grids+UGC repost+Behind-the-scenes+Menu drops+Owner Q&A+Reels+Carousels+Stories+TikToks+GBP posts+Photo grids+UGC repost+Behind-the-scenes+Menu drops+Owner Q&A
§ 05 — Selected accounts

From the feed.

B
@bohemianhouse
Café · 2 locations · Glendale + LA
482 posts18.4k followers312 following
Featured post · Reel · 184k views
B
@bohemianhouse
Glendale + LA
POV: when the panini pulls 🧀✨ pesto panini live now.
12,480 likes
@bohemianhouse POV: when the panini pulls 🧀✨ pesto panini live now.
#glendaleeats #panini #brunchla
Followers · 6mo
18.4k ↑ 4.4×
Top format
Reels
§ 06 — What we do

Six ways to post.

01 Account management Strategy, calendar, posting, and engagement on Instagram, TikTok, Facebook, and your Google profile. Monthly retainer. →
02 Reels & TikToks Short-form video shot at your space on the same days as your photo shoots. 8–12 native vertical pieces per month. →
03 Content production Menu shoots, behind-the-scenes, owner spotlights, customer features. Same studio that handles your photography. →
04 Paid social Geo-targeted ads on Meta and TikTok aimed at your 5-mile radius. Reservations, foot traffic, online orders — measured. →
05 Community management Comments, DMs, story replies, review responses. We answer every interaction in your voice within 4 hours. →
06 Analytics & strategy Monthly performance review with what worked, what to drop, and the next 30-day content plan. Plain English. →
§ 07 — What you get

Everything included.

One flat monthly retainer. No per-post fees, no surprise photo charges, no platform upcharges. You own everything we shoot — full commercial usage rights.

  • Monthly content calendar
  • In-house photo + video
  • Captions in your voice
  • Native vertical Reels/TikToks
  • Story design templates
  • Weekly GBP posts
  • Review responses (24h)
  • Monthly performance review
§ 08 — Pricing

Pick a posting pace.

Month-to-month retainers. Cancel anytime with 30 days' notice. All plans include content production, captions, scheduling, and reporting.

Steady
$ 1,500 / month

A consistent presence without overwhelming your team.

  • 3 posts per week
  • 5 high-effort videos / month
  • 10 story posts / month
  • Captions, hashtags, and scheduling
  • Monthly performance report
Start with Steady
Most popular
Growth
$ 2,500 / month

When you're ready to actually grow a following.

  • 5 posts per week
  • 7 high-effort posts / month
  • 20 story posts / month
  • Reels + TikTok cross-posting
  • Community management (replies, DMs)
  • Monthly photo / video shoot included
Start with Growth
Always-On
$ 4,000 / month

Daily presence with a full content engine behind you.

  • 7 posts per week (daily)
  • 10 high-effort posts / month
  • Daily story posts
  • Two monthly shoots + on-call shoots
  • Trend response within 24 hours
  • Paid boost management included
Start with Always-On

Pricing covers one brand across up to two platforms. Add platforms for $400/mo each. Paid ad spend is separate and managed transparently — we never mark it up.

§ 09 — Errata & FAQ

Common questions.

01 Do you post on my behalf or just hand over content?

Both options. Most clients want full done-for-you — we handle scheduling, posting, comments, and DMs. If you prefer to keep posting yourself, we deliver the content + captions weekly via a shared Drive folder and a Notion calendar.

02 What's the budget?

Single-channel retainers (Instagram or TikTok only) start at $1,800/mo. Full-stack across IG + TikTok + Facebook + GBP runs $3,200–$4,800/mo depending on shoot frequency and ad spend. All retainers are month-to-month — no annual contracts.

03 Will you grow my following with bots or paid follows?

No. Every number you see in our case studies is real, organic, and from local-relevant accounts. We grow accounts the slow way — good content, good captions, good engagement. The 6-month curves are the actual curves.

04 Do I need to do photo shoots separately?

No. Our photography studio and social team work as one. Most clients bundle a half-day food shoot every 4–6 weeks, which gives us 8–12 hero photos and 4–6 Reels in one session. Cheaper and more on-brand than treating them as separate vendors.

05 How long until I see results?

Engagement lifts in week 2–4. Follower growth becomes obvious by month 2–3. Foot-traffic and order lift compounds from month 3 onward. We send a 30-day check-in with what is and is not working — if it is not working, we change it.

06 Can you handle just TikTok / just Instagram?

Yes. Single-channel retainers work great for businesses that already have one strong platform. We will not pretend you need to be everywhere — TikTok is a poor fit for some 55+ audiences, Facebook is overkill if you already have IG dialed in.

Ready when you are

Let's post.

Tell us about your business, your audience, and what you've tried so far. We'll send back a content audit, a 30-day plan, and a fixed monthly retainer within 48 hours.

Get a content audit → Back to home